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ota commission drain
Revenue Leak #2

Booking.com and Expedia Are Taking 15–25% of Every Booking

If more than 50% of your bookings come through OTAs, that is not a fee -- it is a silent partner taking your profit while you do all the work. The fix is a better direct booking experience and a deliberate shift in your channel mix.

$80K–$180K paid to OTAs every year

$50,000 revenue opportunity guarantee or full refund

The Problem

OTA Dependency Is a Margin Problem, Not a Volume Problem

More than 70% of your bookings come through OTAs. Your website booking engine is confusing or broken. Guests do not know they can book direct. You offer no incentive to book directly, so repeat guests keep routing through Booking.com and paying you 18% less per night for their loyalty.

A 40-room resort with 75% OTA dependency at 18% blended commission pays roughly $270,000 a year in commissions. Shifting just 10-15 percentage points to direct typically recovers $40,000–$80,000 without losing the channel bookings you actually need.

Signs You Have This Problem

  • 70% or more of bookings come from OTAs
  • Your website booking engine is confusing or broken
  • Guests do not know they can book direct
  • You do not offer any incentive to book direct
The Fix
Direct Booking Recovery
  • Direct booking experience audit and optimisation
  • Book-direct incentive design and implementation
  • Loyalty programme structure
  • Book-direct campaign setup
  • Commission vs. direct cost modelling per segment
Diagnostic: $6,000–$12,500 Two weeks. Full dollar value on every gap.
How We Fix It

Optimise Direct, Shift the Mix, Capture the Margin

We optimise your direct booking experience so guests who find your website actually complete a booking. We implement book-direct incentives and loyalty programmes that give repeat guests a reason to bypass Booking.com. We run book-direct campaigns targeting guests who already know your property.

The Diagnostic models your current commission spend by segment and identifies exactly which OTA bookings can realistically be shifted to direct -- and which ones genuinely need the channel. You see the recovery potential before committing to Transformation.

The Three Phases

Find It. Fix It. Manage It.

Start with the Diagnostic to model your commission exposure and identify the direct-booking recovery opportunity for your specific property.

Phase 1
Diagnostic
  • OTA dependency analysis by segment
  • Commission spend modelling
  • Direct booking flow audit
  • 40-80 page report + 90-min presentation
$6,000–$12,500 Two weeks
Phase 2
Transformation
  • Direct booking website improvements
  • Book-direct incentive implementation
  • Loyalty programme setup
  • Book-direct campaign launch
From $15,000 Done With You or Done For You
Phase 3
Ongoing Optimisation
  • Channel mix monitoring
  • Direct booking campaign management
  • Loyalty programme performance
  • Monthly performance reviews
$2,000–$15,000/mo Month-to-month, cancel anytime
Other Revenue Leaks

The Other Five Leaks We Fix

Distribution Gaps
$40K–$95K/year
Flat-Rate Pricing
$25K–$60K/year
Weak Digital Presence
$10K–$30K/year
Guest Experience Gaps
$10K–$20K/year
Operations Inefficiency
$15K–$40K/year
→
See All 6 Leaks
Full breakdown

$50,000 Guarantee

If our Diagnostic does not identify at least $50,000 in annual recoverable revenue opportunity, you get a full refund. You keep the complete report. We have never had to honour this guarantee.

Book the Diagnostic
Start Here

Find Out How Much OTA Commission You Can Recover

30 minutes. No preparation needed. We will discuss your property and whether the Diagnostic makes sense for you.

Or book directly: vaeris.com/book